Professional writers who write website content must consider search engine optimization (SEO) when creating an article, blog entry or other web writing project.
But search engine optimization can be difficult for less experienced writers who may struggle to employ good SEO techniques when they’re writing online. There are many online SEO courses, SEO consultants out there who can help to teach proper SEO technique, but taking a course or hiring a search engine optimization company or SEO specialist can be very expensive.
Fortunately, there are an array of SEO tricks that can be utilized by less experienced web writers, website designers and bloggers to improve the search engine optimization of an article, blog, or website content.
The following search engine optimization tips and techniques for writing online are sure to be useful to anyone seeking SEO help to improve blog or website’s search engine-friendliness and earning potential for website content.
SEO and Keywords Selection: How Many Keywords are Needed? What’s a “Good Keyword?”
Each blog entry or website page or web article should have between one and three primary keyword terms that should be used in the title, subtitle, subheadings and throughout the writing. Numerous secondary keywords should be sprinkled throughout the writing to ensure good search engine optimization.
Always keep SEO in mind when determining which keywords are best for your website. A good keyword is one that will precisely match phrases that are likely to appear as search terms in search engines like Google.
Web writers and bloggers can improve a blog entry or website content’s degree of search engine optimization by selecting keywords that have a high search volume and high CPC (cost per click).
Google has a very efficient keyword planner tool for advertisers and content writers and bloggers can use the same tool to select the best keyword for a blog or article they are about to write.
Picking keywords with a high CPC means blogs and websites that earn revenue via Google AdSense contextual advertising will be apt to earn more per ad click.
Keyword Placement and Search Engine Optimization
Web writers must take keyword placement into consideration. Place the best keywords — the primary 1 to 3 keywords — in the title, subtitle, headings and subheadings.
To ensure good SEO technique, bloggers and web writers should also place keywords in strategic locations, such as the beginning of a sentence or paragraph. This will improve the website content’s performance when it comes to the readers, as SEO analysis has revealed that strategic keyword placement keeps readers on the page longer, which translates into more opportunity for ad clicks and revenue.
Using short paragraphs and bullet points, lists, etc. can also improve “readability.”
It’s also important to avoid over-using keywords, as search engines will penalize a website, web article or blog in terms of its performance in Google search results. Most SEO consultants and SEO specialists agree that optimal keyword density is between 2 to 4 percent.
Improving SEO By Using Internal Links, External Links and Interlinking
Strategic linking methods can improve a website’s or blog’s performance in search engine results, while also driving readership. Embed links using anchor text and link to related articles by the same writer, blogger or internal links to other pages on the same website.
External links should be used with caution, as this will direct readers away from the website or blog. But content producers or web designers must maintain a balance to avoid limiting the site’s usefulness by failing to include external links.
Generating incoming links to a blog, website or web article can also improve SEO. Create incoming links through link exchanges with other related websites or blogs, utilize social bookmarking and social networking websites, and utilize article/blog promotion tools that can be used to create incoming links to articles, blogs and websites.