Create Customer Loyalty through Email Marketing

Create Customer Loyalty through Email MarketingWhy is it that some customers will consistently buy from a specific vendor, even if a better price is available elsewhere? It might have something to do with what happens after the sale. Email marketing, when done correctly, can improve the business to customer relationship, keeping customers coming back and buying more.

Gaining and keeping customers is not just a matter of providing good products and services at good prices. That is certainly important, but today’s business environment is information driven. Customers are better informed, and have more choices than ever before. Companies must add value to the entire customer experience if they are to succeed.

Building a Qualified Customer Email List

Each customer that purchases a product through a company’s website can be added to a mailing list and marketed to directly, later on. Working in this way, such a company could build its mailing list of qualified customers and target special promotions and sales to that customer base, saving valuable time and effort marketing to the company’s specific audience, instead of everyone else.

How Email Marketing Newsletters Add Value

How email marketing adds valueWhen sending out emails to a customer list, companies shouldn’t just send more advertising. Instead, customers should be sent even more useful information, in this case exclusive baking recipes and tips, covering whatever needs that customer might have. Advertising for related products and services would also be included.

Instead of sending out full articles, only email small introductions to the articles. Include links that take the customer back to the company’s website for the full story, and further advertising. This not only adds value to the company’s service, but ensures that customers return to the company’s website again and again. Informational emails encourage continued patronage. The reason is simple: it goes beyond what the customer expects. Price is no longer the driving force for choosing this company over its competitors. The added value provided through an email newsletter has created customer loyalty.

Not contacting a customer after a sale is like throwing away a sale. It is a lost opportunity. If the customer likes the company’s products and service, the customer relationship has improved and they will repay the company by referring their friends. Now the customer has become an evangelist for the company.

Follow Up with Customer Surveys

Follow up emails are also a part of email marketing, and customer loyalty. Many people like sharing their opinions, if asked. This also means that emails are not only for marketing purposes, but for sending out customer surveys to refine the business processes as a whole.

Email marketing surveys can also be a source of new customer leads. In the survey, ask customers if they have any friends who might benefit from the company’s products and services, why, and the friend’s email address. Try and get specific information about the customer’s needs. If they respond, contact the customer and refer them to the spot in the company’s website that holds the answers that solve the problem. Also follow up with any potential customer lead you’ve been given.

What happens if a business contacts a customer, and the news isn’t good? What if the product isn’t working for them? Then what?

Don’t see it as bad news. It’s not bad or good, it’s just information. This is an opportunity to step in and help; to provide added value through service. Many times, a customer’s expectation is that companies don’t care. If the company jumps in and quickly solves the problem, the customer might be surprised. Helping customers work through a bad experience is a sign that the company takes each customer seriously. Sometimes, customers who have had a single bad experience, that was quickly corrected, become the most loyal customers, leading to more referrals and repeat business.

As companies use email marketing, they create added value, giving their customers opportunities and incentives to purchase again. A single sale is not the best result. Creating a loyal customer who is willing to purchase again and again is much better.

Benefits of Automated Welcome Emails to Email Marketing Campaigns

Benefits of Automated Welcome Emails to Email Marketing CampaignsOne of the essential elements of trust-building in email marketing is the welcome email. Particularly popular on opt-in lists and client databases, the welcome email is an important part of building a long-term business-to-client (or business to customer) relationship.

Welcome emails are effective, and when paired with an auto-responder or email template, can be highly profitable tools for any email marketing campaign or online business. Among the many benefits of sending automated welcome emails are discussed below:

Email Addresses in Opt-In Lists are Confirmed Straightaway

There’s always a lingering moment of doubt upon sign up to any email marketing or online service – the moment between submitting an email address and receiving the first email from the service. Internet marketing specialists and web entreprenuers can save their customers and clients the annoyance of doubt by giving them a confirmation and welcome email as soon as they submit their contact information.

Email marketers have much to gain by doing this as well. By sending automated welcome emails, possibly with double-opt in requirements, businesses can keep their mailing lists clean. Welcome emails are great email address confirmation tools so that mailing lists can be free of fake subscriptions, inactive email accounts and others that can possibly tag email marketers as spammers.

Trust Needed for Email Marketing is Built Instantly

Gaining subscribers’ trust is very important in email marketing. However, gaining that trust can be quite difficult and time-consuming. For example, web design business owner typically receives multiple inquiries daily, each requesting a new design and long-term project. Rather than replying to them all at once, the business owner can choose to space them out across multiple days and reply to all in batches.

While great for time management, this strategy leaves prospective clients without an instant reply. Most will move on to other businesses thinking that no response will ever be received from the first inquiry. By using a simple auto-responder script and welcome email, web entrepreneurs and internet marketing specialists can manage expectations, gain trust straightaway, and skip through the otherwise annoying “no-reply” period.

Welcome Emails Make Upselling Simple

Online entrepreneurs and internet marketing specialists often use email marketing to first gain the attention of prospective clients with low or no-cost offers and then push them towards a specific high-end purchase. Often, the message that will make conversion happen is sent after a few initial emails, when prospective clients are already comfortable with receiving emails from the business.

However, with an instant welcome message, email marketers and internet marketing specialists gain another platform to do just that. A welcome message provides text real estate to offer upgrades, extensions to project scale, and extra products. Rather than using up every ounce of energy by waiting until they’ve hooked a client to offer extra products or services, a well-crafted welcome email can be just the thing to boost conversion rates.

Internet marketing specialists and web entrepreneurs that are aiming to improve their long-term email marketing prospects and boost overall conversion rates should consider these welcome email benefits that could help in developing a communication strategy for effective email marketing.

SEO Tricks for Web Writing

SEO Tricks for Web WritingProfessional writers who write website content must consider search engine optimization (SEO) when creating an article, blog entry or other web writing project.

But search engine optimization can be difficult for less experienced writers who may struggle to employ good SEO techniques when they’re writing online. There are many online SEO courses, SEO consultants out there who can help to teach proper SEO technique, but taking a course or hiring a search engine optimization company or SEO specialist can be very expensive.

Fortunately, there are an array of SEO tricks that can be utilized by less experienced web writers, website designers and bloggers to improve the search engine optimization of an article, blog, or website content.

The following search engine optimization tips and techniques for writing online are sure to be useful to anyone seeking SEO help to improve blog or website’s search engine-friendliness and earning potential for website content.

SEO and Keywords Selection: How Many Keywords are Needed? What’s a “Good Keyword?”

Each blog entry or website page or web article should have between one and three primary keyword terms that should be used in the title, subtitle, subheadings and throughout the writing. Numerous secondary keywords should be sprinkled throughout the writing to ensure good search engine optimization.

Always keep SEO in mind when determining which keywords are best for your website. A good keyword is one that will precisely match phrases that are likely to appear as search terms in search engines like Google.

Web writers and bloggers can improve a blog entry or website content’s degree of search engine optimization by selecting keywords that have a high search volume and high CPC (cost per click).

Google has a very efficient keyword planner tool for advertisers and content writers and bloggers can use the same tool to select the best keyword for a blog or article they are about to write.

Picking keywords with a high CPC means blogs and websites that earn revenue via Google AdSense contextual advertising will be apt to earn more per ad click.

Keyword Placement and Search Engine Optimization

keyword placementWeb writers must take keyword placement into consideration. Place the best keywords — the primary 1 to 3 keywords — in the title, subtitle, headings and subheadings.

To ensure good SEO technique, bloggers and web writers should also place keywords in strategic locations, such as the beginning of a sentence or paragraph. This will improve the website content’s performance when it comes to the readers, as SEO analysis has revealed that strategic keyword placement keeps readers on the page longer, which translates into more opportunity for ad clicks and revenue.

Using short paragraphs and bullet points, lists, etc. can also improve “readability.”

It’s also important to avoid over-using keywords, as search engines will penalize a website, web article or blog in terms of its performance in Google search results. Most SEO consultants and SEO specialists agree that optimal keyword density is between 2 to 4 percent.

Improving SEO By Using Internal Links, External Links and Interlinking

linkbuildingStrategic linking methods can improve a website’s or blog’s performance in search engine results, while also driving readership. Embed links using anchor text and link to related articles by the same writer, blogger or internal links to other pages on the same website.

External links should be used with caution, as this will direct readers away from the website or blog. But content producers or web designers must maintain a balance to avoid limiting the site’s usefulness by failing to include external links.

Generating incoming links to a blog, website or web article can also improve SEO. Create incoming links through link exchanges with other related websites or blogs, utilize social bookmarking and social networking websites, and utilize article/blog promotion tools that can be used to create incoming links to articles, blogs and websites.

Simplicity: The Key When Trying to Learn SEO

Learning SEOInternet marketers and website owners have undoubtedly heard of search engine optimization; more commonly known as SEO. Of course, these individuals are probably not familiar with what it is. This is a common scenario, as the subject is often overcomplicated with complex terms and procedures. It is not difficult to learn SEO, as long as an individual uses straightforward information.

What is Search Engine Optimization?

In its simplest form, search engine optimization is the process of promoting a website to increase its rank in search engines like Google. It entails three different phases. The first involves selecting SEO keywords, the second is employing actual strategies, and the third is conducting proper maintenance.

Finding SEO Keywords

keyword plannerThe first thing an Internet marketer must do is find the appropriate SEO keywords. While to some this may sound like an easy task, it is an imperative one to perform correctly. The rest of an individual’s SEO efforts will be futile if he or she selects the incorrect keyword, or disregards this task to begin with. To do this accurately, the Internet marketer should first visit the Google keyword planner tool and then enter the main keyword or topic covered.

As an example, an individual would enter “human rights” into the “products or service” field if his or her site related to human rights. A list of keywords will appear, and the individual must then:

  1.  See entitled ” Average Monthly Searches” to sort the list by number of searches.
  2. Find a keyword that is high in searches while low or moderate in competition.

This can be a daunting task; however, it just requires patience. As a ground rule, an individual should select a keyword that is above 2500 searches, but lower than 10,000 searches.

SEO Strategies

seo writingThe selected keyword is what will be used for various SEO strategies. There are dozens of different techniques an Internet marketer can use, but there are a few more noteworthy ones that should be looked into. Article marketing is the first of these strategies, and to do this efficiently the marketer can adopt the following approach:

  • Write articles on a daily basis to maximize exposure.
  • Use the selected keyword in the title of the article, first sentence, and last paragraph.
  • Create a link to the website being promoted as anchor text.

The anchor text should be the selected keyword itself. Though article marketing is an effective approach, there are two other techniques that should be learned. These include:

Social media marketing, which entails the utilization of services like Facebook and Instagram to strengthen the brand.

Video marketing, which involves small and informative videos that have a backlink to the website within the video description. Tutorials are often recommended for this tactic.

These are three major techniques that an individual should employ before all others. Other SEO strategies include writing a blog, pay-per-click marketing, pinging, and bookmarking. All of which are crucial to research and utilize.

Proper SEO Maintenance

The last section involves consistent and persistent SEO maintenance. It is crucial to use tracking software and determine the effectiveness of certain SEO strategies. The best way to maintain a technique is for an individual to perform it repeatedly each day. For example, if the individual is opting for article marketing, he or she must write at least one article each day.

The same is true with video marketing and social media marketing. Videos should be produced and posted each week, while constant updates should be displayed on the social media profile.

Consistency

As one can see, search engine optimization is not that complex of a subject. If an individual wants to learn SEO though, it will require some time and patience. This is just some basic information, and a website owner will not be able to utilize it efficiently if he or she is not consistent. Researching additional techniques and abiding by a weekly routine will ensure an individual performs these tasks correctly.

Hiring an SEO Consultant

 Hiring an SEO consultant

Hiring a SEO consultant to do the search engine optimization of a website can be a good idea if a person or company doesn’t have the time to invest in the optimization. It may also be a good idea if the owner of the website doesn’t know the best ways to optimize their site. It can be well worth the money that is paid a consultant for their SEO services if the right person or company is hired to do the work.

It’s not unheard of to hear people getting scammed by a SEO company that guarantees to put a website in the top placement with all the search engines. It is just not possible to guarantee that, as there are so many different factors that can go into getting the top placement in a search engine for certain keywords.

A person should never believe a SEO consultant that claims he can guarantee immediate top placement in the search engines as he will not be able to deliver. Although top placement may not be possible, landing on the first page of a search is possible and that is what should be first aimed for.

Requirements of an SEO Consultant

Before a person hands over their website to a SEO consultant or SEO company, there are certain things that need to be considered in the contract.

First, references from customers that the SEO expert has been able have their website rank well with the search engines should always be provided. A successful SEO company should be able to provide references as well as case studies to show what they did and how they improved the ranking of a previous customer’s website

Next, a website owner should always be sure to ask what practices the consultant will use for search engine optimization of your website. The last thing that an owner should want to happen is for the company to use unethical practices to get their website ranked and then get the website banned or removed from the search engine listings.

SEO Consultant Requirements
A good SEO company will offer progress monitoring in which they should be able to give reports at least every week on how things are going with the site and what has been done. This can be a brief report in the beginning considering that it will take awhile for the website to move up.

Services an SEO Consultant Provides


Services Provided by an SEO Consultant

There are certain services that one should expect from a SEO consultant. Although some of these SEO services may vary from firm to firm, here is a pretty solid list of basic services.

• A professional SEO audit that should thoroughly examine the website and the existing SEO efforts (if any) to determine what needs to be improved started.
• Keyword and competitor research to put the website owner above the competition.
• On-page SEO which includes features like HTML tags, keywords, and content.
• Optimization of internal site navigation. The internal navigation can have a serious effect on how websites performs in the search engine results and should be optimized for the best navigation.
• Link building through various ways, but none unethical.
• Training for site owner on how to continue with the SEO efforts for the website.

Professional SEO firms can offer a lot of benefits to website owners, but great care should be taken when one hires a firm to do the work.